Beyond the Art
You've Mastered Art, Now Master Business
2 March 2027 Crowne Plaza, Birmingham NEC 9.30am to 5pm Lunch and Refreshments Included
A one-day business workshop for wedding photographers, videographers and content creators.
Watch
Why we created Beyond the Art
Adam explains why we're running the day and who it's for.
{{ ctaLabel }}Enquiries dried up? Bookings down on last year? And you've no idea how to fix it?
Most photographers, videographers and content creators spend years mastering their art and neglect the business side that pays for it. That gap could be what's holding you back, not your skill behind the camera.
What you'll get
Why couples book one photographer over another.
How to charge more, spend less and keep more of what you earn.
More enquiries from search, social, referrals and your website.
What this isn't
No gear talk. Nobody cares which lens you use.
No finding your "why". You already know why. You need bookings.
No shooting and no camera needed. It's a business day.
Six topics | One day
What we'll cover
Psychology of Weddings
Why couples book one photographer over another. The emotional and rational triggers behind wedding purchases and how to speak to both.
Led by Martin
Profit!
Charge more, spend less and work smarter. How to grow turnover, cut costs and keep more of what you earn.
Led by Adam
Organic Marketing
Get found without paying for it. SEO, referrals and the content that keeps enquiries coming in all year.
Both
Social Media
What to post, where and why. The approach behind millions of views and a steady stream of bookings.
Led by Adam
Relationships
Venues, suppliers, past couples and guests. How to build the network that sends work your way.
Both
Websites
Turn visitors into enquiries and enquiries into bookings. What to fix first and what to ignore.
Led by Martin
Meet your hosts
We're not educators who shoot a few weddings a year. We're both full-time wedding photographers, still shooting and fully booked every year, and we'll show you exactly how we do it.
Websites | Sales | Numbers
Martin Cheung
Martin has been photographing weddings for over 12 years. He limits his weddings to 45 per year. He prefers to stick around the Nottinghamshire area because "...I hate driving".
Behind the camera he's a self-confessed business nerd who loves nothing more than poring over the stats in his spreadsheets and shaving minutes off every part of his workflow. Alongside a busy wedding photography business, he hosts the popular podcast Wedding Photography Unveiled and runs Wedsite Wizards, a website design and hosting business for wedding suppliers. This year he also created FastCull, an app built to help wedding photographers cull faster.
Decades in IT taught him what actually makes a website work. He can't resist trying new ideas, and his own business is where every one of them gets tested first. He'll show you what worked and what was a waste of time.
Social | Pricing | Client Experience
Adam Lowndes
Adam has been photographing weddings since 2010. If you know the name, it's probably from social media. His organic content has pulled in millions of views and a steady stream of enquiries and bookings, all without paying for reach.
He'll travel anywhere for a wedding but prefers to stay close to home in Staffordshire with his wife and daughter. For Adam, a strong business isn't about working more. It's what pays properly and buys back the freedom that drew him to wedding photography in the first place.
He's run his own workshops for years and has spoken at industry events including Elevate and NineDots.
Giveaways
Win prizes from our sponsors
Every attendee is in with a chance of winning one of the prizes below, from editing and software to a printed album.
The prizes
A full wedding edit of 500 to 1,000 images you've already chosen. Redeem by the end of 2027. Plus a discount code for every other attendee.
Worth £200 to £300
One year of Studio Ninja PRO. Works for new and existing accounts.
Worth £200
One year of the EDIT tier AI editing. Open to new and existing customers.
Worth £270
A 9x12" wedding album with 20 spreads (40 pages).
Worth £220
The day
Tuesday 2 March 2027
Six sessions, lunch, two short breaks and an open Q&A at the end. Times are indicative.
- 9.30amArrival and coffee
- 10.00amPsychology of Weddings
- 10.45amProfit!
- 11.30amBreak
- 11.40amOrganic Marketing
- 12.30pmLunch
- 1.30pmSocial Media
- 2.30pmRelationships
- 3.30pmBreak
- 3.40pmWebsites
- 4.45pmOpen Q&A with both hosts
- 5.00pmClose
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- First access to early bird tickets
- A pre-registration bonus: [bonus name TBC]
- No commitment. Registering doesn't mean buying
Use code EARLYBIRD at checkout to get £275 instead of £350. Ends 18 October 2026. Secure checkout by Stripe.
{{ ctaLabel }}Early Bird
£275
Use code EARLYBIRD at checkout. Ends 18 October 2026
Standard
£350
From 19 October 2026
Both include the full day, lunch and refreshments. Free parking for the day.
Questions
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2 March 2027 | Birmingham NEC | Early bird £275 with code EARLYBIRD
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